Guardian Glass North America
Guardian Glass Wins Advertising Awards
Architectural Record recognizes SunGuard® glass social media posts
Auburn Hills, Mich. – May 22, 2017 – Guardian Glass North America was recognized as an industry leader in social media at Architectural Record’s annual Advertising Excellence Awards breakfast at the recent American Institute of Architects Convention.Four Guardian Glass tweets and one Facebook post were cited for their high levels of user engagement.
“Social media continues to grow as a way to reach our customers, and it’s important for us to include this communications tool in our advertising toolbox,” says Brian Schulz, Product Manager, Guardian Glass North America. “We’re pleased our social media messaging is resonating with Architectural Record’s readers.”
This is the sixth consecutive year Guardian Glass has been recognized by Architectural Record for its campaigns.
The social media posts promoted a combination of industry-leading tools, in-demand products and award-winning projects: Guardian’s Glass Visualizer, which illustrates photorealistic images of different SunGuard® coatings; Guardian CrystalBlue™ glass, the newest substrate in an in-demand soft, neutral blue; and SunGuard SNX 51/23 glass on 522 Lady Street, a retrofit by Lambert Architecture that utilizeshigh performance, low-E glass that combines high visual light transmittance with low solar heat gain.
In addition to Guardian Glass’ winning social media posts, an Architectural Record continuing education article sponsored by Guardian Glass was recognized for its participation rate, demonstrating high interest among architects.
The awards were part of a successful AIA Expo for Guardian, which showcased its industry-leading glass products and tools via the Guardian Glass Solutions Hub, and also offered a continuing education program on the evolution of glass and high performance coatings.
Guardian Glass is a major business unit of Guardian Industries Corp. For more information, visit guardianglass.com.
About Guardian Industries Corp.
Based in Auburn Hills, Michigan, Guardian Industries is a diversified, global company with a vision to create value for customers and society through constant innovation using fewer resources. Guardian, its subsidiaries and affiliates employ 17,000 people and operate facilities throughout North America, Europe, South America, Africa, the Middle East and Asia. Guardian Glass is a leading international manufacturer of float, value-added coated, and fabricated glass products and solutions for architectural, residential, interior, transportation and technical glass applications. SRG Global is one of the world’s largest manufacturers of advanced, high value coatings on plastics for the automotive and commercial truck industries, providing solutions for greater surface durability, structural integrity, functionality, vehicle efficiency and design flexibility. Guardian Building Products is a leading U.S. based distributor of specialty building products. For more information, visit www.guardian.com.
Jennifer Marsik Friess