In the daylight storefront glass can turn into a mirror; customers can struggle to see the product within storefront displays and visibility deeper inside the store is often impaired. Reflections can fade out colors and the product loses it's impact, whilst the mirror effect creates a barrier between the street and walking into the shop.
The need for brands to present themselves attractively and be identified appropriately is greater than ever, and the storefront has an essential role in catching the attention of passers by.